PRINCIPLES AND PRACTICE OF CULTURAL EVENTS MANAGEMENT IN NIGERIA
Prof. Emmanuel S. Dandaura
The term “Events” refer to a planned public or social occasion, a special activity, celebration or notable happening of historical or cultural value. It doesn’t just happen. Someone must make events happen. Cultural events therefore designate those special activities in the culture, arts and heritage sector like festivals, carnivals, durbar, film premieres, theatre performances, exhibitions, tours, command performances or even seminars, workshops, and gala -nights. For the purpose of our discussion here, we shall concentrate more on managing cultural festivals or similar special events within the culture sector. The approach adopted here is carefully chosen to afford me opportunity to share highlights of my experiences as creative consultant to many local and international festivals and indeed my recent engagements as Managing Consultant to the Nasarawa State Government on Culture (2008- to date); and as Festival Director (2013- to date) currently repositioning the traditional Nzeh Mada Festival into an international tourist event.