ROLE OF CORPORATE COMMUNICATION IN EMPLOYEES’ MOTIVATION: A STUDY OF BANKS IN CHOBA, RIVERS STATE

This study investigated how corporate communication affects the motivation of employees in banks in Rivers State. The objectives that guided the study were to identify ways and the methods through which corporate communication ensured employees motivation. Also to examine the categories of employees of the selected banks, the ways corporate communications motivates them and ascertain the constraints in the application of corporate communication to motivate the employees of banks in Rivers State. The survey research design was adopted for the study, using qualitative and quantitative methods, on a population of 2612 comprising marketing staff, customers care staff, contract/trainee staff, management staff and communication professionals in the selected banks. A sample of 352 employees was considered for the study, the study employed two research instruments: the questionnaire and interview guide to collect data for the study. Data collected were analyzed using mean and standard deviation statistical tool for research questions, while explanation building technique and language description were adopted for the qualitative method. The hypotheses of the study were tested using Z-test statistical tool at 0.05 level of significance. The research findings shows that there is a significant relationship between corporate communication and motivation of employees. Among others finding, the study showed that corporate communication ensure the motivation of employees’ by encouraging favorable relationship among staff, give every staff a sense of belonging, helping the staff identify with the vision and mission of the company, and create emotional attachment to the company. Therefore the researcher recommends among others, that the Business organizations in Nigeria should not draw a parallel line on employee’s status, by abolishing the idea of having full and contract employee’s categories on employment, as such classification of employees impacts their responses to motivation.