KOGI STATE

Faculty of Management Sciences

Journal of MANAGEMENT

ISSN: 3212 - 3122

Boniface, M. O. & Meruo Emmanuel Okeoma

Abstract

The study anchored on the impact of marketing of innovations and technology management on organizational efficiency of selected money deposit banks in Umuahia, Abia state. The study adopted survey design; and primary and secondary data were used. The population of the study was 155 employees and the sample size of 112 respondents was obtained using Taro Yamane. The data gathered for the study was analyzed using descriptive analysis and hypotheses tested using correlation and regression. The study revealed that Mobile banking platform has a significant relationship with organizational performance. Finally, the study recommended that the need for technological innovation in the money deposit banks in Abia State, especially we are in a digitalized economy.

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Keywords

Technology Management; Internet Use Banking; Point of Sales; Technological Innovations; Organizational Efficiency.

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