KOGI STATE

Faculty of Management Sciences

Journal of MANAGEMENT

ISSN: 3212 - 3122

Boniface, M. O. PhD. & Nto, Chioma P. O. PhD.

Abstract

This study examined the influence of Social Media and Home Movies on the Dressing Patterns of Students of Tertiary Institutions in Abia state. The survey research method was adopted, with a sample size of 150. The questionnaire was the research instrument for the collection of data. Findings showed that social media marketing and home movies have influence on the pattern of dressing of students of tertiary institutions in Abia State. The research discovered that social media marketing and home movies mediate in the culture of students of tertiary institutions in Abia state especially as it relates to their dressing patterns. This research has shown that, Television, Face Book, U-Tube and Twitter, as dimensions of watching Home Movies like books, are important medium of cultural transmission and socialization. The study recommends among other things that social media users and the home movies industry should use their media to promote and influence the very dressing patterns of students of tertiary institutions in Abia State, Nigeria.

Download

Keywords

Social Media, Home Movies, Dressing Pattern, Marketing

Full Article